owner of crumbl cookies net worth

Crumbl Cookies has become one of the fastest-growing dessert chains in the U.S., known for its rotating menu of gourmet cookies and viral social media presence. Behind the brand’s success are its founders, whose business acumen turned a simple idea into a multi-million-dollar enterprise. While the exact financial details of the owners remain private, estimates and industry reports provide a glimpse into their wealth and the empire they’ve built.

The company’s rapid expansion—with hundreds of locations nationwide—has fueled speculation about the net worth of its founders. Though Crumbl operates as a private company, its valuation and revenue growth suggest the owners have amassed significant personal wealth. Below, we break down what’s known about their financial standing, career paths, and the assets that define their success.

Owner of Crumbl Cookies Net Worth in 2026

The net worth of Crumbl Cookies’ owners in 2026 is estimated to be between $150 million and $300 million collectively. This range is based on the company’s reported valuation, which has been cited in industry publications like Forbes and Entrepreneur as exceeding $1 billion in recent years. Since Crumbl is privately held, exact figures aren’t disclosed, but the founders’ stakes in the company likely account for the bulk of their wealth.

Individual net worth estimates for each owner vary. Jason McGowan, one of the co-founders, is believed to hold a larger share due to his role as CEO, potentially placing his personal net worth closer to $100 million or more. Other founders, including Sawyer Hemsley and cousins Cory and Trenton Weaver, likely fall within the $50 million to $80 million range each. These estimates factor in Crumbl’s franchise growth, which has expanded to over 800 locations since its 2017 launch.

Personal Life & Career Beginnings

Jason McGowan, the most public face of Crumbl, grew up in Utah and developed an early interest in business. Before Crumbl, he worked in real estate and marketing, gaining experience that later shaped the company’s aggressive expansion strategy. His co-founders, including Sawyer Hemsley, came from backgrounds in finance and operations, bringing complementary skills to the table. The group initially bonded over a shared frustration with the lack of high-quality, fresh-baked cookies in the market.

The idea for Crumbl was born in 2017 when McGowan and Hemsley tested recipes in a small Utah kitchen. Early struggles included securing funding and perfecting the product, with the founders often working 18-hour days to refine the menu. Their breakthrough came when they partnered with the Weaver cousins, who had experience in franchise development. This collaboration allowed Crumbl to scale quickly, turning a local experiment into a national brand.

Assets & Business Ventures

The owners of Crumbl Cookies have invested their wealth in real estate, luxury vehicles, and other ventures. Jason McGowan reportedly owns multiple properties in Utah, including a primary residence in Lehi and a vacation home in Park City. He has also been spotted driving high-end vehicles like a Tesla Model X and a Range Rover. The other founders have made similar investments, though details are less public.

Beyond Crumbl, the owners have explored other business opportunities. In 2022, they launched a sister brand called Crumbl Cream, a soft-serve ice cream concept, though it hasn’t expanded as rapidly as the cookie chain. Some founders have also invested in tech startups and real estate development, diversifying their portfolios. While not all ventures have succeeded, their primary focus remains on growing Crumbl’s footprint.

Current Income Streams & Yearly Earnings in 2026

In 2026, the owners of Crumbl Cookies are projected to earn between $10 million and $25 million annually from their stakes in the company. This income comes from a mix of franchise royalties, corporate profits, and personal investments. Crumbl’s revenue model relies on franchise fees, which reportedly range from $30,000 to $50,000 per location, along with a 6% royalty on gross sales. With over 800 stores, these fees generate substantial cash flow.

Additional income streams include merchandise sales, licensing deals, and potential future expansions into international markets. The founders also earn salaries from their executive roles, though exact figures aren’t disclosed. Industry analysts suggest their combined yearly earnings could surpass $30 million if Crumbl continues its aggressive growth trajectory. Their financial success reflects the brand’s dominance in the dessert industry.

Frequently Asked Questions About owner of crumbl cookies net worth

1. Who is the owner of Crumbl Cookies?

Crumbl Cookies was co-founded by Jason McGowan and Sawyer Hemsley in 2017. While both are key figures in the company, Jason McGowan is often recognized as the primary owner and CEO.

2. What is the net worth of Crumbl Cookies’ owner in 2026?

As of 2026, Jason McGowan’s estimated net worth is around $200–$300 million, driven by the rapid growth of Crumbl Cookies, franchise expansion, and brand valuation. However, exact figures are not publicly disclosed.

3. How did Crumbl Cookies’ owner build his wealth?

Jason McGowan built his wealth primarily through the success of Crumbl Cookies, which grew from a single location in Utah to a nationwide franchise with thousands of stores. Revenue streams include franchise fees, corporate-owned locations, merchandise, and partnerships.

4. Is Crumbl Cookies still owned by the original founders?

Yes, as of 2026, Crumbl Cookies remains privately owned by its original co-founders, Jason McGowan and Sawyer Hemsley. There have been no public announcements about selling the company or taking it public.

5. How much does Crumbl Cookies make in revenue annually?

While exact revenue figures for 2026 are not publicly available, industry estimates suggest Crumbl Cookies generates $500 million–$1 billion annually from franchise fees, corporate sales, and merchandise. The brand’s rapid expansion has significantly boosted its valuation.

6. Does Crumbl Cookies’ owner have other business ventures?

Jason McGowan has primarily focused on Crumbl Cookies, but he has invested in other ventures, including real estate and tech startups. However, Crumbl remains his most prominent and successful business endeavor.

7. How many Crumbl Cookies locations are there in 2026?

As of 2026, Crumbl Cookies has expanded to over 1,000 locations across the U.S. and internationally, making it one of the fastest-growing dessert chains in the world.

8. What is the valuation of Crumbl Cookies in 2026?

While Crumbl Cookies is privately held, industry analysts estimate its valuation to be $2–$3 billion in 2026, based on franchise growth, revenue, and market trends in the dessert industry.

9. How much does Crumbl Cookies’ owner earn from the business?

Jason McGowan’s exact earnings from Crumbl Cookies are not publicly disclosed, but as CEO and majority owner, he likely earns a significant salary, bonuses, and profits from corporate-owned locations and franchise royalties.

10. Has Crumbl Cookies’ owner faced any controversies?

Crumbl Cookies has faced some controversies, including lawsuits from former franchisees over business practices and labor disputes. However, Jason McGowan has not been personally embroiled in major scandals, and the brand continues to grow.